Naimakka: A story about love between beauty and utility
Like many other people, we love the scandinavian outdoors, survival gear and we believe that products should be made to last a lifetime, not to be thrown away after a few years. But what makes us working at Naimakka an odd bunch is that we also really, really care about beauty, product design and fashion.
That is why we decided to make Paracord bracelets as our first product. You wear the bracelets because they look fantastic, but just as much because they can be life-savers in a tricky situation. Beauty and utility, as one.
We'll replace your unraveled Paracord bracelet, free of charge.
Once unraveled, the paracord bracelets can be braided together again, if you are handy. But you don't have to! We'll replace the paracord bracelet for you, in exchange for your story about why you unraveled it. It doesn't matter if you used it to save a damsel in distress, or just used it to hang your wet clothes up to dry after an improvised nightly skinny-dipping - we like all stories. We'll send you new paracord bracelet, free of charge, anywhere in the world!
What does "Naimakka" mean?
Naimakka is the name of a tiny village really far up north in Sweden, very close to the Finnish and Norwegian borders. It's the coldest and northernmost human-habited place in Sweden. We named our company after it because it's a beautiful, serene place, right in the middle of vast amounts of northern wilderness.
So, are you actually located in Naimakka?
Here's the thing... Naimakka, which is only accessible by boat, only has one villager, Åke, and he's already employed maintaining the weather station. So, the answer is no. We're located in Stockholm, Sweden. It'd be awesome to actually have an office in Naimakka, but we unfortunately need little details like employees and a stable postal service to ship your paracord bracelets to you. :)
Naimakka Outdoor Design AB
Phone inquires: +46(0)730580599